Why Sketch?

Back to Basics – sketching

You’ve heard it said hundreds of times; “a picture is worth a 1000 words.”  This is no surprise as more than 50% of our brains are devoted to visual process, taking in our surroundings real time, and responding to visual stimuli.  Most of us find watching a movie or looking at photographs to be cognitive candy compared to reading a book or a long report.  Knowing what our audiences prefer, why do we spend so much time finely crafting written copy and long prose, and so little time developing a visual message?

Why Sketch

It is time to step away from your keyboard, let go of that mouse, and get back to basics with a pen and a piece of paper, and start sketching…

sketch 1 - why sketch

“I can’t draw,” I hear you say, and neither can I.  However, we can all draw lines, arrows, rectangles, circles, and stick figure people.  These are the only skills you need to operate a pen and work out some ideas for your next communication piece.  Start your new project with a sketch. You’ll be surprised how using both hemispheres of your brain will invigorate your thinking. Use sketching to develop visual components for your storytelling. Here are some examples:

Types of Sketches

sketch 2 - types of sketches

Getting Started

So here’s my prescription for you as you start a new communications project:

sketch 3 - less is more

  1. Think visually – what images come to mind, how can you explain things more simply with a picture, what message do you want your audience members to read and retain?
  2. Start with a sketch – brainstorm, play with ideas, pick a sketch type that works well for your project
  3. Communicate pictorially – use your favorite computer tools to create professional images of your sketches to tell your story
  4. Increase cognition and retention – it is easier for our brains to read, and retain information that is provided visually.  Use images to be more memorable and as a way to convey complex ideas.

Originally published here, June 2013: http://bc2.berkeley.edu/2013/05/back-to-basics-sketching/