Bernadette Geuy 

Bernadette is a product manager at UC Berkeley for CalCentral, a unified and personalized online destination for students, faculty and staff, which is being developed by Educational Technology Services (ETS) in partnership with Student Affairs.

She manages product needs assessments and requirements development for CalCentral with a focus on students and improving communications, targeted messaging, and online campus navigation.

Prior to joining UC Berkeley in 2005, she worked for many years in information technologies and consulting, and in a variety of roles including field engineering, engagement management, marketing, strategic alliances, and business development.  The clients she served include Sprint, Intuit, GTE, Bank of Hawaii, ADP, Brocade and Cisco. She has earned two degrees from UC Berkeley, a BA in Mass Communications in 2006, and a MBA from the Haas School of Business in 2012.  Her interests include design innovation, strategic planning, visual communications, service design, and sketching.

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